they claimed to be reacting against - mainly drinking pints of lager, swearing and vomiting publicly, and watching football, all conducted with
exaggerated zeal. Interestingly, the behaviour of the ladette played into the hands of the lads, as not only did the ladette's alcohol consumption make
them easier pick up targets, the lads wouldn't have to switch off the football while they later had sex with them.
Popular and media friendly ladettes of the time were the likes of Zoe Ball and Sarah Cox, who counterpointed their frequent lad-mag bikini spreads with
bouts of public drunkeness, especially when there was paparazzi around too capture it.
The ladette tag was ultimately doomed to failure when the likes of Cat Deeley, Billie Piper, Jayne Middlemiss and Denise Van Outen jumped on the
bandwagon - established media whores, known principally for their looks - and the transition from Ladette to Spring Break Girls Gone Wild was
The interesting footnote is that the ladette arguably exists now more than they ever did at the height of their popularity ten years agp, only now
they're simply referred to more accurately as "drunk sluts out looking for cock", which had always been the case anyway.
Group Of Men: Great, now we can all fuck you.
Ladette: Why didn't the guy in the black shirt try to score there?
Lad: Because he's the fucking referee you dumb slut, now shut up and suck on this.