style of car modification, as applied (mostly) to cars built after 1949. cars prior to this date being hot rods.
Modification's include lowered suspension, roof chops, shaving of chrome side trim, and basically trying to make a good car look better.
One of the most famous examples being the Hirohata Mercury, a 1951 two-door mercuray sedan which was extensively modified by the famous Barris Bros

A company that makes professional sound equipment, mainly guitar and bass amplifiers and PA.

Kustom started out with a bang, offering several models of guitar amplifiers as well as Bass rigs and P.A. systems. The designs were fresh, the ideas hot and the technology was cutting edge for its time.

Within the first two years of its existence, Kustom had grown to be one of the major manufacturers in the world. They expanded their product line to include guitars, bass guitars and organs. They also started building concert quality pro sound gear for sound companies.
The first products had badges that said Kustom By Ross, Inc.

These fine products, everything from amplifiers, sound reinforcement, stage lighting, organs, electric pianos to guitars, were built in Chanute, KS. U.S.A.

Although famous worldwide for their "Tuck & Roll" design, Kustom did their best to keep up with the times, introducing newer black vinyl designs in the mid 1970's.

The new products included an ever expanding line of high end pro sound gear as well as a new product line geared for the weekend player and beginner.

By this time in the history, the Kustom company was bought and sold several times. This was a common practice in the 1960's and 1970's for several big conglomerates to acquire and then sell any company they could buy.

The 1970's saw Kustom having much success in getting a large dealer network in North America.

Kustom changed their logo in the late 70's to the fa...