the moment when a luxury or fashion brand begins an irreparable decline into mass market obscurity and irrelevance.
often precipitated by introducing a lower-level line or announcing a collaboration with a non-prestige brand.
similar to the phrase jump the shark, but goes beyond merely assessing quality & creativity of the product; cultural relevance and loss of respect by the cultural elite are important elements as well. applies exclusively to luxury brands.
often precipitated by introducing a lower-level line or announcing a collaboration with a non-prestige brand.
similar to the phrase jump the shark, but goes beyond merely assessing quality & creativity of the product; cultural relevance and loss of respect by the cultural elite are important elements as well. applies exclusively to luxury brands.
the H&M capsule collection was bad enough, but when they heard about the collaboration with UGG, the fashionistas knew Jimmy Choo had jumped the pig.
by rational narcissist March 15, 2010
by theuknowguy August 28, 2017