Brian: Why do you pull a jackzswu?
Adam: What's a jackzswu?
Brian: You just make up a field on Wikipedia, hope it gets accepted, start talking to all your peers about this new field, and then create your thesis around it? That way, you can just write about whatever you want.
Adam: Technically, I can do that already.
Brian: But it wouldn't be as risque.
Adam: You're right, I should pull a jackzswu.