text to describe themselves,
selective photo angles to show there "best side"
heavily photoshoping (sometimes) to remove all other information.
Though in real life, there just an ok looking narcassistic and yet insecure bitch\bastard, who would otherwise be a well rounded person, if the internet had no infected her with internet confidence and twisted them
Jacko : Yeah but i have seen her in real life, shes internet pretty!
MR. T : damn fool!
Jacko : Oww!