The process of using incorrect but more attractive stats on a dating profile in order to get more hits. This phrase was used by Lester on NBC's TV series, Chuck (Episode 214, "Chuck Versus the Suburbs"). The concept can also be seen in Brad Paisley's hit song "Online".
I'm 5'4" and weigh 425 pounds... but you should see the hits I get on eHarmony. With the internet hotness conversion factor, I'm now 6'5" and I have abs of steel.