When every day is your birthday so you can get 'e-love' and praise from your internet buddies. This can also be exploited in online games to earn items or prizes from people.
L33tCr0wn: OMG ITS MY BIRTHDAY TODAY, CAN I HAV SOME STUFF?
gullibleperson1: REALLY? You want this fo' free?
sensiblehuman07: Didn't you say it was your birthday last thursday?
sensiblehuman07: Oh I get it. It's your internet birthday, right?