Yet another Mtv/Top Of The Pops creation, which will in five or so years be dead once they have invented more garbage to market. Not only are they NOT cool, they are seriously lacking in talent. I am not a hater who has never listened to whole albums of these artists either, I have listened to many albums and know one thing- they are all the same! They all bore me sleepy, I just can't listen to a whole album without regretting it, the music is unchallenging, lacks any innovation (the basic style hasn't changed much since the 60's) and has definately not got a cool image. Anything promoted by Mtv is sure to be a waste of money, bands like Keane, Franz Ferdinand, Kasabian and The Killers are all artificial shite.
In contrast however it is still a viable alternative to goth-inspired metal or the spineless rap Mtv plays. Lets face it, at least Indie relates to REAL people, but just lacks the musical talent and innovation to make it worth my hard earned cash.
In this age of shockingly bad music at least Indie Rock isn't the worst of the lot.