|1.||if it bleeds it leads|
basically means that the media loves violence. television, radio, and film will for the most part have much higher ratings if it's about a bunch of people getting murdered rather than something nice, like somebody saving a cat from a tree. ultimately, it's a statement about america's fascination with violence.
Johnny: you watch the news today? it was awesome, 500 people got their heads chopped off!
Tommy: hey, if it bleeds it leads.