The name of the person asked for by everyone who calls on your new iPhone. The people calling are typically bill collectors, loan sharks, used car dealers, angry relatives or desperate tweakers who are all looking for the loser who had that number before you but couldn’t afford the data plan and all those purchases from iTunes and the App Store that really started to add up after a while.
Just a sec, I've got to take this.
Trevor? No, you've got the wrong number...
Who am I? I'm not Trevor. Who are you? I just got this phone; I don't know any Trevor!
Sorry, apparently my iPhone name is Trevor.