Top definition
When promoters use a marketing blitz to sell an inferior product. When something you are looking forward to doesn't live up to your expectations. A big letdown.
Man, I've been waiting for this movie to be released for over a year. So much build up on the internet. The trailer looked awesome. It turned out to be total crap- hypepathetic, a waste of my time.
by artfulmark April 28, 2008
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