This is a word to be avoided at all costs, never to be spoken, and will hopefully someday disappear from human vocabulary.
It's not cute, it's not endearing, and it's not sweet.
Seriously, it sounds f'ing STUPID when you say it. It smacks of middle-aged domesticity, desperate girls, homebody-military wives, and worthless people.
In addition, you sound EXTREMELY uneducated and hick-ish. Girls, do yourselves a huge favor - boycott this word.
I swear, every time you even think about saying this word you're setting women's rights back twenty years.
"Oh, isn't my hubby a cutie??? I just love him!"
"I'd better do what my hubby says, he knows best"