A seldom used phrase that hipsters can use to add to the credibility of a statement or check the credibility of another person's statement.
It is a play on the phrase "Honest to god" that refers to the fact that blogs have been reputed as fact checkers in recent years. Example 1 -
I just avoided a crash on my way to work, honest to blog that was the closest I've ever come to death.
Example 2 -
Person 1: "I just got my second face lift in three years."
Person 2: "Honest to blog?"
Person 1: "Yea."
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