April 29, 2007 Urban Word of the Day
The process of introducing a formerly cool person to a product or idea that attempts to make them cool again. Reinventing an individuals public persona through assocation or action.
Joe just had a hip replacement - he ditched his 20 year old CD Walkman for a new IPod.
Quentin Tarrantino gave John Travolta a 'hip replacement' with Pulp Fiction.