Cactusman: Hetzers gonna hetz.
The illustrating way of explaining it could be: Having a lot of heads (turned into "hetz") directed at you and thus their eyes as well.
Person B: "Yes, but I don't see it as anything special. Just the press heading a hetz against the minister. He only drove 6 kilometres per hour too fast."
Person A: "I believe in politicians having a moral raised above everyone else, me included. Hetz is such an exaggeration! Healthy pressure is better."