a trendy male that is a vegan; in other words, a guy that does not eat any animal product of any kind (meat, fish, butter, milk, and cheese) and most likely does his weekly shop at Whole Foods.
Most hegans are hip, cool, and do the vegan thing because they want to look and feel good about themselves; rather than a vegan that is an animal rights activist.
"Hey Rodney, we just made up a batch of our homemade keilbassa tonight! Wanna try one?"
"No thanks, man. I am a hegan!
Gotta look good on the beach this summer.