Top Definition
To make a product or service appear to be healthy by touting a few good features and ignoring the bad features. Phrases like fat free and cholesterol free may be applied to high calorie candy (like Twizzlers).
Oatmeal reduces cholesterol (ignores that you must add lots of sugar to make palatable)

www.pistachiohealth.com says "Pistachios are Heart Healthy"

The American Egg Board says "Find out what makes Luke incredible. Here's a hint energy for the body & mind." www.aeb.org/ This heartwashes eggs, ignoring the high cholesterol.

Milk does a body good!

"Feel Good About Loving Beef Isn’t it great that a food you crave can be so good for you too?" say Cattlemen's Beef Board and National Cattlemen's Beef Association.
by Zzzorn August 07, 2009

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