a vlog titled "Makeup Haul" or "(Store Name) Haul" is a video showing a shopping spree in that given area, showing products or clothing that will usually be featured in future How To, or tutorial videos
"If you were wondering where I got these products, refer back to my Haul vlog.
Basically a synonym for ship.
"I haul for Tyler Oakley."
"Gurl, I just met Oprah... I hauled so hard, like, it wasn't even cute."
"I haul the YouTube community."