phrase coined by the show "It's Always Sunny In Philadelphia" which refers to the use of the word Jew in any context that can be taken as a derogatory remark.
"That jew's in for a hell of a lot of work."
"Wow, wow, cool it man."
"What? What are you talking about?"
"Dude, you just dropped a hard J."
"No man, he is of jewish descent and that is a lot of toilet paper. That is going to take a lot of time to clean up. I was thinking bout the context the whole time."
When Mel Gibson is getting Sekelied he can't help but drop hard Js.