To take anything of Mexican culture (food, music, art, etc.), and water it down to appeal to a caucasian American customer base.
Why must this brand of picante sauce have to gringify their formula beyond recognition? A salad would be tastier.
This mariachi group is so gringified, even blue hair's are buying their CD's.
And last but not least, "Nachos, Flanders style!" (cucumbers with cottage cheese)