Its name has survived intact despite the possible homosexual connotations in modern decades.
The company appears to embrace the camp name by retaining the tagline from the 1980s, "It's hard to have a Gaytime on your own". In 2010, Streets launched the brand's first official website, featuring tools with humorous names like "Golden Gay Year" and "Instant Gaytimes".
2. A very happy time no homo
3. Very homosexual time
GF: Hey baby, what you up to?
BF: Chilling with my homies, we’re having a golden gaytime. Pause, I mean it literally. We are eating golden gaytime ice cream and it makes us very happy.
GF: I'm going to visit my girls for a golden gaytime
BF: Wait, what kind of golden gaytime?
GF: Go figure.