Where one turns emo just to fit into a crowd. Even decides to let ones feelings take over and try to injure themselves for popularity. Mostly seen in people who are white and clicheless, so they turn 'Glamour Emo' to fit into a group.
Girl 1: 'Did you hear Jenny cut herself to fit in with that group of misfits?'
Girl 2: 'Good god she's turned Glamour Emo.'
Also known as people who don't really fit in with the typical emo crowds who want attention.