Originally started in 1990's, from Saturday Night Live's steroid laden Austrian team of Hans and Franz. Obviously a play on Ah-nuld's image, they would spout phrases like "Pump you up!" and call other men "Girlie Men."
FRANZ: Because if you can't, you shouldn't be laughing, you little girlie men out there, because you are so flabby, and you don't have a big gun! Get a big German gun like ours, ja, not flabby at all!