Piggybackers love gimmicks because it helps disguise their piggybacking behaviour.
Often, Piggybackers spend more time writing emails (or gimmicks) than actually spending time on the actual work or task at hand. This is how you can identify a piggybacker.
Typically, the piggybackers will frustrate the piggybacked with too much gimmicks to the point that the piggybacked will choose to do it himself/herself.
Praising is a critical weapon in the piggybackers arsenal.
Piggybacking and gimmicks are synonymous -- one cannot exist without another.
Piggybacker B: Yea, I have done it under a hour -- it is plain gimmicks.
Piggybacked: Can you get me some tibits and a coke?
Piggybacker A and B: Sure! *Comes back with green tea instead of coke*
Piggybacked: I wanted coke!
Piggybacker A and B: We are concerned about your health!
Piggybacker A and B: I like your laptop very, very much!
Piggybacked: Really? It is a very old laptop!
In life, a distinctive, sometimes stereotypical persona that a person will take on to make him or herself more interesting to the public, in either a positive or negative fashion.
That girl's gimmick is that of a trendy new york city bitch who describes herself on facebook in one or two word sentences, wears scarves year round, listens to bands you wouldn't expect her to listen to, and pretends to like tea and cupcakes more than she actually fucking does.