A short-lived ad campaign by Urban Dictionary that failed because too few of people wanted mugs with the likes of cleveland steamer, jalobes or scene to identify them before they've had their coffee.
Everyone knew that Jim meant business when he emerged from his cubical before 10am sporting his Urban Dictionary moose knuckles coffee mug which he purchased through the get this def on a mug ad campaign.
The phrase that marked the turning point for Urban Dictionary. It started as a primarily user run, democratically regulated site which was synonymous with subversion, self-parody and cultural critique. Too popular for it’s own good, UD’s owners’ no doubt became overwhelmed with its potential for self-promotion and capital generation. Now, after every definition readers are reminded that someone is making money off their "user generated" dialogue. Even “Teabaggin” can be turned into a commodity - a side of subcultural slang now available with your morning coffee.
Former Devoted User: Yeah, I used to think UD was the shiat. Whatever…these days you can get this def on a mug.