Tesco's own brand range of high quality products. The best line of their own brand food and homewares. Commonly shown as "Finest*". The quality is higher than that of Tesco standard or Tesco Value
Friend: So what are we having for dinner tonight, Tesco Value Garlic Bread?
Me: No, of course not, I bought finest* just for you! And as for garlic bread, it's the future.