spending the day shopping with the girlfriend; going shopping in general with a female when you are not buying anything for yourself; being forced to spend hours at the mall wishing you could escape to something more serene
Tim: Hey man, a bunch of us are going to play basketball around noon, would you like to come?
James: I wish i could but I'm afraid I'll be filming a FloTv commercial. All. Day.
Tim: Sucks Bro. Really sucks.