Before there was YouTube or break.com, there was the late night local news. Announcers would come on during the commercial breaks of prime time TV shows and say whatever would get viewers to stay on that channel and watch the news. So, they'd describe something that would intrigue the viewers' curiosity, and then say "film at 11." The actual film shown at 11 rarely lives up to the hyped expectations.
modern: "Caleb and Jack are going grocery cart surfing. Film at 11."