a trip designed to familiarize event planners (or other poeople) with a venue
Define familiarization trip
familiarization trip. A low-cost trip or tour offered to travel agents by a supplier or group of suppliers to familiarize the agents with their destination and services. Example, a resort property or group of hotels and restaurants in Aruba might team up with an airline or tour operator to offer a discount fam trip to the resort or to Aruba. Generally referred to as a "fam trip."
http://www.hometravelagency.com/dictionary/familiarization-trip.html
by Kim Dammers July 16, 2008

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