Top definition
When you say that you care about something, but actually do not care. Unlike sarcasm, then intention is for others to think that you really do care.
example on social media:

DON'T SCROLL PAST THIS WITHOUT TYPING LOVE

( image of dying/limbless child here )

user1: LOVE
user2: LOVE
user3: Is no one actually inspired to to learn robotics/engineering to help kids like this? To donate? To fly over there and help?
user4: LOVE
user2: @user3, idc. i just wanna play games and masturbate, but typing "love" makes me feel like i'm helping
user3: @user2, at least you're honest
user5: @user2, that's false concern
by sekkate May 06, 2016
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