The Bing.com search engine, which also looks like a giant cigarette (also known as a "fag" in British slang).
The orange search button on Bing.com looks like the filter on a cigarette, while the search query text field forms the cigarette's long white tobacco rod. The Bing.com logo is the smoke itself, drifting from the fag.
Jonathan: I'm tired of using Google, they're in cahoots with the NSA.
Lisa: Why not try using Bing.com?
Jonathan: You mean the Fag Searcher? No way man, I stopped submitting myself to the subliminal advertisements of the tobacco companies back in the 70s.