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Originally from advertising for Ronseal woodcare products this phrase was quickly picked up by the public and turned into a general purpose phrase meaning "the name describes exactly what it is". This must be one of the most successful advertising slogans of all time. Of course Ronseal have trademarked it!
Second class post - it does exactly what it says on the tin!
by ivan o'shun October 18, 2007

Words related to exactly what it says on the tin

box can does just packet precisely
The label on the item in question is self descriptive, and leaves no doubt as to what is contained in the package.

"Tin" refers to what they call "cans" in England.
"This label says 'fireworks'. What's in the box?" "Exactly what it says on the tin.
by Dennis October 10, 2003