Reserved only for the most epically failing of failures. The EPICFAILCOOKIE is more of a pity pastry, and should be treated as such.
As with the EPICOOKIE, the EPICFAILCOOKIE is all capitalized to emphasize the epic proportions of its failure, but unlike its awesome counterpart, the EPICFAILCOOKIE's failure is so much that it doesn't even merge with any other letters.
Failure to spell and capitalize EPICFAILCOOKIE will not result in smiting. Rather, an EPICFAILCOOKIE will be bestowed unto the one commiting the epic failure.
"Man, dude... you fail... Out of the generosity of my own heart, you get an EPICFAILCOOKIE. Dang you suck."