To rant about the behavior of people in your Twitter timeline without mentioning any specific names. This can be quite effective in fueling a shitstorm. The ekeliasing person, on the other hand, can always argue that he referred to someone entirely else, asking why the ekeliased person thought he was the target.
Ekeliasing is the art of feeding a troll army.
I ekeliased @SomePerson yesterday but he didn't get it and just kept on *topic of the rant*.