social standing based upon the conspicuous conservation of natural resources which are often contradicted by other actions
Kevin's ecostatus is very important to him. He tells everyone he saves water by not flushing when he pees, but he discreetly waters his lawn everyday.
Samantha considers her ecostatus to be higher than her neighbors who have a rain barrel and a compost bin, because she drives a hybrid
. She doesn't count her frequent flights to Australia for vacation.