A phrase used when one encounters a product or organization who tries, in the most rediculious way, to associate themselves with an environmentally "green" or "friendly" sort of way. Generally, this term is conjured when terribly un-green or un-environmentally friendly things or groups are trying to ride this popular trend for marketing purposes alone.
The fact that "Agent Orange" is being touted as a "green" farming defoliant is absolutely ecodiculious!!
I saw a doorstop being sold as "environmentally friendly." That's ecodiculious!