Environmentally conscience, socially aware, recycles when she can, prefers organic or natural products, and will drive out of the way to support mom and pop before large consumer corporations. She’s a modern hippy but also has a practical side. She’s cute, showers regularly, and encourages others to do the right thing without being judgmental or critical.
Store Checker: Would you prefer paper or plastic?
Earth Muffin: I brought my own reuseable duffle! It's made out of recycled materials, too.