Top Definition
n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline passes.
suit: we need a new campaign by the end of the day

creative team: (sigh) Not a chance in hell.... What are the delivariables?
by el revez August 08, 2006
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from daily@urbandictionary.com. We'll never spam you.

×