when you hear something for the first time, and then almost immediately hear it again.
9AM: "hey, did you hear Jill is going to Cyprus for her honeymoon? Cypriots are hot!"
thinking...wow, I never realized that people from Cyprus are called Cypriots
12PM: "Let's go to that restaurant that has Cypriot food..."
shocked... i just learned the word today! what a cypriot coincidence!