A high quality brand of kitchen cutlery with a guarantee and marketing campaign based on the concept of never having to buy another tool for a given purpose. Illustrates the infuriating tendency of most people to refuse to give salespeople a chance no matter what the product is, and to balk at a high up-front price while not truly realizing the costs of any alternative. The sales program tends to breed cynicism in those who fail to make it in the long term, which unfortunately is most people.
Rep: "...and they pay me just for showing a product to---"
Person on phone: "No, sorry, not interested, *click*"