A trend that has become popular for everything. Customizing clothes, customizing meals, customizing cars, customizing in video games, customizing houses, customizing t-shirts, customizing hairstyles,etc,etc,etc...
Can get really annoying and invasive.
"Godammit, I wanna play Lee Carvallo's Putting Challenge but I gotta do all this customizing bullshit. Argh!! I don't care what hairstyle he has, no, i don't want to select my character's sexual preference..."