the point at which you realize that an exam worth 50% of your grade is scheduled for tomorrow at 8:30 am and you'd better get your ass in gear and study all fucking night.
It's crunchtime man, I can't go out tonight.
Adj- Refers to a poker player who relies on several different universes to make poker decesions that are usually wrong. In addition a player who likes to move chips around
Damm... That fool played just like crunchtime and called off all of his chips with a J 10 suited against AA because "I had a feeling"