A passive method of crowdsourcing help from your friends by changing your IM and Facebook status. Your (real) friends can assist in the call to action by changing their status as well in a crowdcast chain.
Joey -> "I have an xbox and a monitor but no TV. I can't play rock band. I am a nerd dying inside."
Jini's IM status -> "Does anybody have an xbox vga cable they can lend me?"
Joey -> Jini: "Thanks for crowdcasting."