the PR and Marketing specifically geared towards imprinting the corporate culture and brand as a positive mindset and way of life, targeted to "inside audiences", a.k.a. the employees, of a corporation, most especialy to new hires to help them assimilate into their new environment". In the most successful cases, this is done in such a way that the individual who has "drunk the corporate kool aid" will, outside of work and uncompensated, be a willing and engaged corporate spokesperson, advocating and promoting the corporation's stated views and agenda as True Believer.
See also Microsift, Target, and Jim Jones.
I am thrilled and lucky to be here! I fully admit, I have drunk the corporate kool aid and now I am one of the best and the brightest, inventing the future! What do you mean my 75 hours of work each week are distroying my marriage and family?!!! This is IMPORTANT WORK!!