Top Definition
When a company uses the tactics of its critics or competitors against them, in order to neutralize these opponents or to promote its own products or brand.
AT&T might shy away from a Friends & Family lookalike anyway. Why? Because it holds 62% of the residential market, and those customers are calling other AT&T customers about 62% of the time. Discounting those calls would mean a huge revenue hit. MCI, with its smaller residential share, can discount calls to other MCI customers without suffering such a big penalty. "This is what we call corporate jujitsu," says MCI's Price. "You look for your opponent's weakness and home in on it." Friends & Family may be earning MCI a black belt in marketing. -- Business Week, 1992.03.23.
by jaysonfire July 01, 2009
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.