This generic speech usually does not cite any source but everyone known that this speech is not original.
Sometimes, a cookie-cutter speech is able to "freeze the time", converting a simple 5 minutes speech in a tedious whole hours speech.
A cookie-cutter speech is used when :
-A speaker need a rushed speech.
-The speaker does not care about the speech and just want the work done.
-The speaker does not have imagination and he want to try a "proved formula", usually copied from a Human Resource book.
-Is repetitive and tedious, most of the times used by the Head of a University speaking to the new students.
-Over abusing of a renowned speech.
-Vote for me and ____ (insert promise that everyone know that will be unfulfilled) is a cookie-cutter speech.
-I have a dream _____ (imitating Martin Luther King) is another is a cookie-cutter speech.
A beauty contest:
-What do you want for the future.
-I want world peace and feeding the starving African children is a clichéd is a cookie-cutter speech.