It refers to the lifestyle of the young, emerging worker in the knowledge economy. In addition, a satire on the corporate exploitation of talent in the knowledge production markets; similar in the way casual Fridays were spawned by tech workers in the early 90s.
Yaaz B, Jane said she’s give you head if you come drinking with us tonight.
Shut up fuck face! Can’t you see I’m working!? Constantly grinding, always thinking up new ideas and shit.