2. Noun. The act of using, manipulating, or forming a partnership with a charitable organization in order to make a profit or increase a corporation's exposure to a market. Usually perceived to have mutual benefit for both parties.
Blendword formed by the compound of "co-opt" and "co-operation".
"We decided to let them sell key-chains at the peace rally, and they'll fund our brochure campaign. It's co-opteration, man! We're hijacking the corporate marketing machine for PEACE!"
"Our co-opteration with PBS calls for funding a portion of the documentary budget; in return we will receive 15-second advertising spots on programs aimed at our target market."