1. Noun. The act of manipulating or forming a partnership with a corporation or profit-making enterprise for a worthy cause, especially to fund charity, social services or social justice campaigns or events. Usually perceived to have mutual benefit for both parties.
2. Noun. The act of using, manipulating, or forming a partnership with a charitable organization in order to make a profit or increase a corporation's exposure to a market. Usually perceived to have mutual benefit for both parties.
Blendword formed by the compound of "co-opt" and "co-operation".
"We decided to let them sell key-chains at the peace rally, and they'll fund our brochure campaign. It's co-opteration, man! We're hijacking the corporate marketing machine for PEACE!"
"Our co-opteration with PBS calls for funding a portion of the documentary budget; in return we will receive 15-second advertising spots on programs aimed at our target market."