Top Definition
When brands agree to cross-promote each other. In effect, each brand becomes a separate sales channel for all the others in the group.
When a driver of a high end sedan gets out of the car wearing an expensive watch and a bespoke suit, now that is co-branding. Each of the three brands have agreed to promote each other in RL (Real Life), on television, in print, online, in social media and on the mobile web.
by ProfBruce April 23, 2011

The Urban Dictionary Mug

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The Urban Dictionary Mug

Lotsa space for your liquids.

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The Urban Dictionary Mug

Your favorite word on a white mug.

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The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

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The Urban Dictionary T-Shirt

Soft and offensive. Just like you.

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The Urban Dictionary T-Shirt

Smooth, soft, slim fit American Apparel shirt. Custom printed. 100% fine jersey cotton, except for heather grey (90% cotton).

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