A co-opetitor is someone who competes with you but, sometimes, cooperates with you. Someone who engages in co-opetition.
“REALTORS are rivals for listings and buyer clients but when they put them on MLS, they cooperate which means that he or she becomes a co-opetitor.”
1. the act of helping a rival in order to benefit yourself
2. chosing to help a rival for personal gain
3. more "race talk" drivel from NASCAR announcers
"With 20 laps to go, looks like we're going to start seeing some co-opetition."
1. Noun. The act of manipulating or forming a partnership with a corporation or profit-making enterprise for a worthy cause, especially to fund charity, social services or social justice campaigns or events. Usually perceived to have mutual benefit for both parties.
2. Noun. The act of using, manipulating, or forming a partnership with a charitable organization in order to make a profit or increase a corporation's exposure to a market. Usually perceived to have mutual benefit for both parties.
Blendword formed by the compound of "co-opt" and "co-operation".
"We decided to let them sell key-chains at the peace rally, and they'll fund our brochure campaign. It's co-opteration, man! We're hijacking the corporate marketing machine for PEACE!"
"Our co-opteration with PBS calls for funding a portion of the documentary budget; in return we will receive 15-second advertising spots on programs aimed at our target market."
A strategic investor is someone who has a strategic reason for investing in your enterprise; that is, they have an over-arching interest in your success. You can find strategic investors by looking through your supply chain and your value chain. Even your competitors can be a source of strategic start-up capital if they are looking to you as a new co-opetitor.
Say you are bootstrapping a new home builder. A trade creditor (supplier) might extend credit to you for building materials and supplies or a client might give you a sizable down payment on a home purchase; in essence, each of them become a strategic investor in your business. Or say you are starting an athletic wear clothing business, department stores might give you a cash advance in return for exclusivity or a sports drink company might sponsor your line of clothing in return for co-branding opportunities.
When brands agree to cross-promote each other. In effect, each brand becomes a separate sales channel for all the others in the group.
When a driver of a high end sedan gets out of the car wearing an expensive watch and a bespoke suit, now that is co-branding. Each of the three brands have agreed to promote each other in RL (Real Life), on television, in print, online, in social media and on the mobile web.